How the Facebook ad algorithm & ad-delivery system skews outcomes

The enormous financial success of the social media darling Facebook largely comes from the online advertising feature along with precise targeting features that it allows on its platform. Though researchers across the world through various in-depth studies have found that business owners and advertisers can target, or exclude, specific groups of users they want to …

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AFL On Demand streaming platform goes live in association with Telstra

The Australian Football League (AFL) has announced the launch of AFL On Demand, an absolutely free streaming platform on which fans get access to AFL content series, short films, historical content and documentaries. The streaming platform AFL On Demand has been launched in association with the Australian telecom giant Telstra and will be available for …

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Telecom giant Telstra loses misleading network coverage ad case against telco Optus

Telecom giant Telstra lost a court case against telco rival Optus over advertisements it claimed could possibly mislead customers on whose network coverage was bigger and better. The Optus ads stated how it was now covering more of Australia than ever before. During the court case, Telstra was unsuccessful in arguing that the ads might …

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Ticket reseller Viagogo fined $7 million for misleading Australian customers

London-based ticket merchant Viagogo has been ordered by the Federal Court to pay $7 million as fine for breaching the Australian Consumer Law. The ticket reseller has been fined for making misleading or false representations while reselling tickets for sports and live music events, in proceedings led by the Australian Competition and Consumer Commission (ACCC). …

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Macquarie Telecom allegedly copied product from a Melbourne tech company

Australian tech firm Cocoon Data has filed a statement in the Supreme Court of New South Wales claiming that Macquarie Telecom allegedly copied one of its products. It further claimed that Macquarie Telecom misled government customers by providing wrong information about product upgrades which could have potentially made agencies more prone and vulnerable to online …

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IT services provider HCL expands its digital solutions to Australia

In an attempt to step up its overseas acquisitions, IT services provider HCL Technologies has announced its agreement to acquire DWS in Australia. The acquisition has been valued at AU$158 million and the deal is expected to be closed by December 2020. The DWS acquisition will help HCL meet the increasing demand of digital solutions …

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Software giant VMware ANZ appoints Sean Kopelke as its Senior Technology Director

VMware has announced the appointment of its new Senior Director of Technology for its Australia and New Zealand arm – Mr Sean Kopelke. The newly appointed Senior Director of Technology will be bringing his experience of more than 20 years in enterprise technology to VMware ANZ. He will be joining the software company straight out …

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Spirit Telecom rechristened as Spirit Technology Solutions

ASX-listed telecom giant Spirit Telecom has announced its plan to rebrand its name to ‘Spirit Technology Solutions’ to reflect its business transformation. The rebranded Spirit Technology Solutions will continue to trade in the ASX under the ticker code ST1. The telecom giant acquired 7 companies in the FY 2020. Its acquisitions include Altitude IT, Reliance …

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